Here’s my first quick post for the How to Market Cheaply and Effectively Using the Internet For film production companies, authors, and other Small Businesses. It’s a quickie, and comes from an email I had with Alison Humphrey, who is working at Sarrazin Couture film production as well as at Stratford Shakespeare Festival (a multi-talented artsy gal!)
Here is my big time-and-money saver for companies in industries with notoriously small marketing budgets: use WordPress blog software to build your web site. You will get more bang for your buck.
Why WordPress makes great sites
Here is a site I developed using WordPress for tv/film production coompany, PWK productions, the producers of Puppets Who Kill. And here are two author sites built with WordPress: Nino Ricci, James McCreath.
Though these are all built using WordPress, you can see that they are all quite unique in design. That is because they each have a different themes for WordPress.
WordPress themes, or templates, are kind of like “skins.” It’s the same WordPress engine underneath, but the theme can make the site look quite different. It’s kind of like dressing up Barbie.
There are plenty of free themes for WordPress available, and also fancier WordPress themes called Premium Themes. These make WordPress sites look more like a website, than a blog, and usually have a few extras kicked in – like improved Search Engine Optimization – very important stuff.
For those who want a custom site, you can also have an original WordPress theme created from your own design.
Add the All-in-one-SEO WordPress plug in, and you have a very powerful website for much, much less than the cost it would take to do an old school static HTML website. That means you can take the extra money and build a WordPress site for each of your film productions if you are a production company, or each of your books if you are an author. Or, create videos or book trailers, or invest in other marketing efforts.
By using WordPress for each film’s site, you can start your site early, before the release of your film, or book, and build hype and Google authority. You can cross promote the site’s existence during your promotion and publicity, and then invite fans to come to the site, interact and leave comments. It’s good to start building fans early. You can also grab visitor’s emails so you can send them news about the show, or other upcoming shows.
With the money you saved building your web site, you can now put more money into other marketing initiatives – like building really cool EPKs or electronic press kits. These will have all the necessary things up on your site ready for press and journalists to download. The easier it is for them to gather their information, the more likely it is that they will write or talk about you.
The more I do this for clients (and myself) the more I am convinced that WordPress is by far the best choice.
WordPress is popular. With a monstrously huge fan base that keeps developing for it, it’s become a huge Lego for web sites, allowing you to add really cool functions and plugins – like send to a friend, or forums, or notify me.
I can go on and on – but this is enough to get you thinking. I will write more about WordPress in other posts
love lurve WordPress.
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